Strategic Marketing An Applied Approach by Karel Jan Alsem

Cover of: Strategic Marketing | Karel Jan Alsem

Published by McGraw-Hill/Irwin .

Written in English

Read online

Subjects:

  • Sales & marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Textbooks,
  • Business/Economics,
  • Marketing - General,
  • Business & Economics / Marketing / General,
  • Marketing - Direct,
  • Management,
  • Marketing

Book details

The Physical Object
FormatHardcover
Number of Pages336
ID Numbers
Open LibraryOL9886001M
ISBN 100073025860
ISBN 109780073025865

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This book is designed around the marketing strategy process with an emphasis Strategic Marketing 1 Imperatives for Market-Driven Strategy 2 Markets And Competitive Space 3 Strategic Market Segmentation 4 Strategic Customer Relationship Management 5 Capabilities For Learning About Customers and Markets Cases for Part II Case Pfizer Inc.

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